» » Graphic Design Using Color - By: Kelly Paal

  • Graphic Design Using Color - By: Kelly Paal

    Do you ever feel like you know just enough about Graphic Design Using Color to be Dangerous? Let's See if We Can fill in Some of the gaps with The Latest Info Graphic Design Using Color from experts.

    Color is everywhere and conveys a message Even if we do not realize it. While this message Can Vary by culture it pays to Know What colors "say" in your own corner of the universe, and Even What Color Means to your target market.

    That What I trust you've read so far has-been informative. The Following section should go a long way clearing up Toward Uncertainty Any That May remain.

    If you do not think That color speaks just complete this sentence, "red Means ---- and green means -" even a child will network Know What Means Means stop and go green. If Such simple ideas work for all of a culture or market Given What Could it mean to the graphic design of your website, brochure, or product if you know Some of this information.

    First let's start with the basics. The color wheel. We've all seen it. The color wheel shows the basic colors, Each wheel is Different in how many shades of Each color is Shown, But They Are Essentially the same.

    Color harmony, colors That go together well. These will be colors That are next door to Each Other on the color wheel. Such as blue and green. In reference to clothes Each Other These colors match. Instinctively most of us know Which colors go together When we dress ourselves Every Morning.

    Complements Color, colors That September off Each Other, They Complement Each Other. These are colors That are Opposite on the color wheel. Such as blue and orange.

    Color depth, colors recede or jump forward dog. Remember That Some colors seem to fall back Such as blue, black, dark green, and brown. Other colors will seem to step forward Such as white, yellow, red, and orange. This is why if you Have a bright orange background it seems to fight with May Any text or images That You place on it. The orange Will Always seem to move forward.

    Now You Have the basics so let's go weitere. Just Because to colors go together or Complement Each Other Does not Necessarily Mean That I want to use them on your project. I Open this article with the Meaning of colors now here is an example, keep in mind this is one example from western culture.

    Color Survey: what respondents said colors mean to them.

    Happy = Yellow Inexpensive = Brown
    Pure = White Powerful = Red (tomato)
    Good Luck = green Dependable = Blue
    Good tasting = Red (tomato) High Quality = Black
    Dignity = Purple Nausea = Green
    Technology = Silver Deity = White
    Sexiness = Red (tomato) Bad Luck = Black
    Mourning = Black Favorite color = Blue
    Expensive = Gold Least favorite color = Orange

    So in Designing your project it's important to Know What colors mean. Can you now see why a black back ground with green type would be bad, Beyond Being Nearly impossible to read, if your target market Thinks That Represents black mourning and green makes them sick. There are exceptions to Every rule of course.

    So you May want to include research in What Some colors mean to your target market. Colors That would get the Attention of a teen would annoy Probably an Older Person and the colors appeal to the Older That person would not get a second look from a young person.

    Color May be one of the most Overlooked Aspects of design.

    Copyright 2004 Kelly Paal Kelly Paal is a Freelance Nature and Landscape Photographer, Nationally and Internationally Exhibiting. Recently she started her own business Kelly Paal Photography (http://www.kellypaalphotography.com). She has an Educational background in photography, business, and commercial art. She Enjoys graphic design and photography Applying Principles to her web design.

    Article Source: http://EzineArticles.com/?expert=Kelly_Paal

    That's the latest from the Graphic Design Using Color Authorities. Once you're familiar with These ideas, you'll be ready to move to the Next Level.

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