» » Owning Your Category Online - Is Our Website Broken? - By: Scott Sedwick

  • Owning Your Category Online - Is Our Website Broken? - By: Scott Sedwick

    When you think about Owning Your Category Online - Is Our Website Broken?, What do you think of first? Which Aspects of Owning Your Category Online - Is Our Website Broken? are important, Which are essential, and Which ones can you take or leave? You be the judge.

    "Owning your business category online
    is More Than Just A Few keywords ...
    Is your website broken? "

    Let's face it, the Internet is a crowded place ... Becoming and it's even more crowded as you read this. Your business can not stand still online, and You Can not Afford to look backwards. Qualified, targeted traffic generation is What we all desire. Owning your category online goes a long way in Providing just that.

    Now That we've Covered Those Aspects of Owning Your Category Online - Is Our Website Broken?, Let's turn to Some Of The Other Factors That Need to be considered.

    It's not just about looking forward, moving forward and taking But Some ownership. Every business online today is worried about Being found in the Top 10 Search Engines and Directories for Their products or services - and They should be! Statistics Still make them (search engines) the number one stop for all surfers.

    But, just for a moment let's Imagine That These search engines and directories Provide the most relevant results. That's right, let's just say for the sake of this article, That They all work extremely well. O.K?

    Now, Since We Believe That Our products or services are way more Relevant Than Those companies listed above us in (today's) search engines results - We Have to ADMIT something is wrong ... But remember, the search engines are perfect.

    We all know you-can buy your keywords in Google (TM) and Overture (TM) right? That does make you the best? (Not.) Do surfers know this? (Yes.) Does it make your business (your website) any more relevant? (No.) It does put Business with a larger budget at the top of the pile again, that's all. Is this why many of us do not Click on sponsored links? (Ahem. ..)

    If the search engines Were (are) perfect, Then let's get back to something else Being wrong. Hmmm, my website must be broken! Wow, somebody is Actually Staying with me here .. My website must be broken?

    Why else would all those "other" websites showing up be ahead of my business When people search for my products / services / information? Do not These People know we are the experts? (Nope.) Do They Know Our products are superior? (Nope.) They Can not we see the skill and Employ Our dedication to employee and customer service? (Nope.) They Have not read the reviews? (Probably. ..)

    So, in an Effort to help you "own your category online", here's Some suggestions to assist your business in getting ahead of those "other" websites and putting your business Where It Belongs rightly! If You Already Employ All These practices, we commenda you. But if you find yourself behind, These Tips Can Help Your Company Without HAVING to Become a Webmaster or a Search Engine Marketing Professional. These Pass on to your Marketing Team and get results and Recognition Better starting today!

    Do: Research the search terms (keywords) That people would use in Seeking out your offerings. Can You start with Wordtracker (TM) and the search terms you first come up with.

    Wordtracker (TM) will help you locate Terms That are similar to your search and Meaning in Terms. It is a tool That * Gives you an idea of What the General terms people are using, and how many searches are taking place on These Terms ... * That's another book Though. This is a great starting point and the trial really is free!

    Tip: Do Not Just 'look-up' your company name, - Customers or prospective vendors or partners are Not looking you up by your 'company name' in Google (TM) - They Do not know it yet ...? Surfer's Have Become quite good at 'searching'. Be specific and general. You Can Also Have to learn who you beat online! - Who's kicking your butt When people search for your product or service online? That first page of results is your market share online!

    Do: Make sure you * Have a specific keyword "Title" for Every webpage that's Relevant to the content on That page (* keyword specific, NOT keyword stuffed).

    Page Title, Top of the screen, blue 'title' bar (in explorer). I still see Thousands of websites with "Home" in the title bar, or "MyOneHotBusiness.com" and Just That phrase or 'Title' is REPEATED THROUGHOUT Every page on Their website! Each page in your website is (content) unique - make it's 'Title' unique too! Or call your webmaster with new "titles" For Each of your website pages. Different values are Places on this "page title" Different from the search engines and directories.

    Tip: Add "Chicago, Chicagoland, Illinois" to the end of your Title (your city, state). This helps in regional search queries.

    Do: Have at least 200 words of (content specific) text on the pages of Importance (homepage, category pages, etc.).
    This is What the engines and directories DO read, These links are words and how the engines interpret what's on this page. Images or pictures of words or "ads" are not "read" so-to-speak. Make this highly Relevant text content to the topic (product or service) on this page.

    TIP: Put your fancy on a commercial Flash linked from your homepage and put up a page of content Relevant text your best INSTEAD! Still Visitors will look at your commercial if you tell us it's cool, but Do not force us to watch it! - That's Not What We Came for. Almost This Flash file does nothing for search engines and directories.

    Do: Have yourself or your staff write professional articles on Their specific area of expertise in product or service. These articles make a webpage with Relevant links to the product or service directly.

    Short of hiring a Search Engine Marketing Consultant or a Professional Copywriter, Detailed These articles if full of rich and Relevant content, are the exact Pages That will generate you the most qualified and targeted visitor to your business! Once these 'article pages' are crawled (indexed) by the search engines you will be pleasantly surprised to see that (now) you are to more Relevant search result.

    (Not to be confused with 'links' or 'Reciprocal linking programs' - your (article) webpages are much more "read" and Effective in sending the reader to your site, or Keeping Them There, Not to mention the branding Opportunities)

    Not Only These articles show your business as an Authority, They Prove it in words and information for the reader, me, a human. These articles are concise type an excellent way to gain Exposure, Recognition (branding), traffic, and yes, Even salts. You Said You Were an Authority, now Prove it.

    Tip: These articles Submit to Other online and offline publications and Ezine's. You make them available to other websites just for Leaving your Author and link intact. Businesses There are craving this type of content for Their website's success! Your business website will begin Receiving Every quality website traffic from your company's Posts That article (s)! Now there's a strong statement.

    Do: Include your URL (www.) in Every piece of material you print - every piece of traditional advertising Already you pay for!

    Every week I read-through Different newspapers and magazines - I can not believe how many Businesses forget to put Their web address in Advertisement That They Paid for. You pay big bucks for a quarter page ad or whatever, and Then never mention your website!?! Which is open 24/7/365 - And That Tribune is just around for two days! Start your marketing return on investment right there!

    Tip: Offer a website only promotion or coupon in your Ads to generate weitere Interest and offer specific traffic to your web pages!

    Do: Ask visitors to "Bookmark your site" or "Tell a friend" or "Send this article to a friend" ...

    Your visitors Do not Always think of it, so just ask them? Bookmarks Increase return visitors Not Only, But They Also Give You a vote of confidence in Providing something Worthwhile ... Even if that's a return trip! This Does Not Have to be bold and obnoxious Either, a simple button saying "Bookmark Us" Any business will do on site.

    Do: Be Patient. All search engines and directories Have Different timeframes for updates, new submissions and changes file.
    After making Changes or additions to your site, allow 90 days after initial submission for realistic results to begin Showing in the major search engines and search directories.
    Owning your category online is more Than Just A Few keywords. Do not just say you do All These Things!

    Do: Go and check!

    Tip: Go and check again!

    Because if you do your best with FEW These suggestions - your website will show up High in the search results for Those Relevant Terms you selected. You'll be hundreds of websites ahead, and getting more qualified visitors too. There's much more to Owning your category online, But Every business should be Employing these "level one" marketing concepts.

    There, now we can stop imagining That the search engines are perfect.

    Good Luck.

    Written by and Copyright © Scott Sedwick
    http://www.hyperformancemedia.com

    About The Author

    Scott Is The Founder and Sr. Project Manager for HyPerformance Media, Inc. a marketing company website since 1996. His 24 + years experience in the computer industry Can Help Your Business Succeed Online!

    Copyright SS ss@hyperformancemedia.com http://www.hyperformancemedia.com

    Article Source: http://EzineArticles.com/?expert=Scott_Sedwick

    There's No Doubt That the topic of Owning Your Category Online - Is Our Website Broken? Can Be Fascinating. If You Still Have unanswered questions about Owning Your Category Online - Is Our Website Broken?, May you find what you're looking for in the next article.

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