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8 Things You MUST Know Before Hiring a Copywriter - By: Ali Brown
The Following article lists Some simple, informative tips That Will Help You Have A Better experience with 8 Things You MUST Know Before Hiring a Copywriter.
If you're considering hiring copywriting help for your next sales letter, brochure, website, marketing or Project. Congrats! You should get great results if you hire a pro to do it right.
It Seems Like new information is discovered about something every day. And the topic of 8 Things You MUST Know Before Hiring a Copywriter is no exception. Keep reading to get more fresh news about 8 Things You Must Know Before Hiring a Copywriter.
Many solo-preneurs valid Have Concerns about Their Letting an outsider Develop content. After all - it's your business, you know it best, and your image is critical. However, you're wrapped up in your business every day.
A good copywriter dog see your business in a new light, draw out the key Benefits of your products and services, and Excitement That Communicate to your clients and prospects.
Working with a writer isn't complicated, however it will benefit you tremendously to Become familiar with how the Ways and Relationship Typically works to help the process move Along Smoothly. So, here are my top 8 tips on how to choose and work with a copywriter:
1. Understand what you're trying to accomplish.
Streamline the writing process by figuring out the main points you Need to Communicate - * before * you bring in a writer. Who is your target audience? What is your message? What is unique about your business? In tone What do you want to speak to your reader?
And most important: What response do you want the reader Ideally to make? Having this information BEFORE you get AGREED upon a writer Involved will save you unnecessary copy revisions and keep your costs down.
2. Have a realistic schedule.
Rushed work Usually it'll be expensive Means ... or just plain bad! Avoid hastily hiring a copywriter and dumping a rush job on her. Not only will you Not Have Time to dry thoroughly check her experience and references, But, no matter how wonderfully talented she is, her first draft Will Not Be 'Fully cooked. " Most copywriters need some time to let words and ideas simmer.
Most writers will request Several Weeks to Develop your copy, so a realistic schedule in September to Give Ample time the creative process. Count on one or two going-through revisions as your writer refines the piece and conveys the key Benefits of what you're Promoting.
3. Make sure the writer has Written for the * medium * you want.
Let's say you need someone to re-energize the copy on your Web site. A freelancer WHO has only magazine articles Written Likely Will not Have the skills to create dynamic content for a Web site. She's probably Not proficient at breaking-up copy Into Easily digestible bits, Integrating hyperlinks That Entice your users to take action, and Keeping your end-user in mind to plan a friendly, easily-navigable site.
She May Be Able to learn how, But you'll be paying for her slow ramp-up speed. INSTEAD Take time to find the right person - it will save you many Headaches down the road.
4. Within your industry Experience Always isn't necessary.
When I was a copywriter myself, I Heard many prospects say, 'So you've never _______ Written for a company Before? " A valid concern 'on your part, but Do not worry. A writer's Ability to write well for the medium is more important Than Typically HAVING her prior experience in your industry.
Many writers are true generalists and write just as well for an edgy new media start-up as They Do for a giant hospital network. They're very proficient at diving Into your business, learning it inside and out, and churning out great copy to Entice your target market.
Now of course, if you're Producing Technically oriented to business-to-business Web site or marketing piece, you May want to hire a writer with experience in Both your project's medium and your industry. If you find a good one, hold on tightly and pay well. You've struck gold!
5. Ask for references, and contact them.
All writers dog show you samples of well-written material, But how do you know if they'll work to Understand Your Communication Needs, meet deadlines, and act Professionally in front of your clients? Any great copywriter should Have an Ample references list of That She Can share with you. Be sure to contact at least two of them, and ask them about her as well as her Weaknesses Strengths.
6. Keep in mind That You get what you pay for.
It Amazes me how businesspeople will drop Thousands of dollars on Web or print design and hesitate to spend half as much on great copy. Pictures and design Enhance your message, But jeez folks ... the writing IS your message!
Good copywriting does Not Come cheaply - you'll find writers charge anywhere from WHO $ 75 - $ 250 per hour and up. You'll pay on the High Side for an Experienced writer, one with a particular specialty, or one who's Also a proficient editor. (Many writers are Also great editors, but not all writers are editors, and vice versa.)
Veteran sales pros letter Typically flat charge high fees, and I know of to FEW WHO colleagues charge up to $ 100,000.00 for one single salesletter, plus royalties. But good copywriters You Can Find for much less.
7. Work on More than a handshake.
True writing pros will Give You an agreement they've drawn up for you. However, you'll find yourself Occasionally HAVING to draft an agreement for the project. This Does not Have to be complex - a simple letter sign That You Both should do fine. Be sure to include the project size, number of revisions included, timetable, and AGREED fee (this dog be a flat fee or hourly rate).
And do not forget to ask what's * not * included. For example, many writers charge extra for in-person meetings, research time, and weekend or rush work. Also You should expect to pay an upfront retainer. Most writers charge one-third to one-half of the total project fee upfront, and many will not begin your project Until They Have the signed agreement and check in hand. And if You Have sensitive or proprietary information, do not hesitate to Have your writer sign a non-disclosure agreement (NDA).
8. Give your writer background info at the start.
It Happens Often That a writer is Hired for a large project, and she's the first thing to do is eat Asked in and interview all the principals of the company. After Several days of interviews, the writer is handed Then the company's brochures, annual report, and marketing plan.
If this background info HAD Been Given Up front, the client Could Have saved hours of time and money! At the Beginning of your project, pass on any and all previous and applicable info.
© 2000-2009 Alexandria Brown International Inc.
Self-made multimillionaire and Inc. 500 CEO Ali Brown is Devoted to Creating Financial Freedom for women Globally Through the power of entrepreneurship. To learn how to create Wealth and live an extraordinary life now, register for her free weekly articles at http://www.AliBrown.com
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