» » Sell More Books With an E-mail Newsletter - By: Ali Brown

  • Sell More Books With an E-mail Newsletter - By: Ali Brown

    This interesting article addresses Some of the key issues Regarding Sell More Books With an E-mail Newsletter. A Careful reading of this material Could make a big Difference in how you think about Sell More Books With an E-mail Newsletter.

    NOTE: Because many words in this article are Likely to trigger sp ^ m filters, we've disguised them with symbols (eg sp ^ m). This will Ensure A Higher delivery rate if you use this article in your e-zine.

    If you're selling your book online, you're Practically Guaranteed to Increase Sales by publishing an e-mail newsletter, or "e-zine."

    If you find yourself confused by What You've read to this point, do not Despair. Everything should be crystal clear by the time you finish.

    Why? Well, for a start, it's a super way to Give readers a taste of your expertise and style Along with samples of your content. Ensure they'll eat this family to be with you, trust you, and hopefully buy your book when they're ready for more information.

    Also, it's a great way to * capture prospects * Who Are not ready to buy your book When They visit your site, But Still are interested in the info you Have to share.

    Based on my own experiences in marketing my manual, "Boost Business With Your Own E-zine, 'here are 7 Ways to Increase book sales help using an e-mail newsletter.

    1.

    First thing: Encourage e-zine signups WHERE on your Web site you Promote your book.
    Even Before you begin publishing, start Collecting e-mail addresses. Place a signup form in many places on your site to invite visitors to subscribe to your free e-zine. This way, if a visitor isn't interested in buying your book today, She Can sign up for your free e-zine. Now You Have not lost her, and she'll learn Even * more * about your book from Being a subscriber.

    E-zine publishers signup GREAT Also report results using pop-up and pop-under boxes at Their Web sites.

    Examples: On my main site, http://www.ezinequeen.com, I feature a signup form on EVERY page, as well as a pop-up box. On my book sales site, [http://www.ezinequeen.com/tutorial], I have a box pop-under Appears That Once You close the main window.

    Remember: Never sign up Anyone Without her permission!

    2.

    Feature Excerpts and / or TIPS from your book in your e-zine.
    These Can Be Either direct excerpts or short tips SUMMARIZE That Some of your content. Go Through Your book and highlight individual tips or small sections That Could stand well on Their Own. Just do not give away the whole store! For example, Giving your readers a whole chapter of your book in Each issue is going overboard.

    Beside lifting material directly from your book, try Some Other Such spins on your topic as a list of top 10 tips, a how-to article, a list of resources, or a review of a trend in the industry.

    Example: One of my clients, a life coach, has a hard-cover book out right now That features 101 tips on how to Attract What You want in life. Each issue of her weekly e-zine features one of Those tips, Along with a brief explanation of how to Implement it.

    3.

    Directly After your article, Give a quick PROMO That blurb shamelessly plugs your book.
    Why Right After the article and Before anything else? If someone reads your article / tip and says to Themselves, "Gee, That was great information," they'll be ready to hear what else you Have to share on That subject. Really pump it up and "Have a good time with it.

    Example: "Did you like today's article? If you did, you'll LOVE my new book, 'Double Your Business in Six Months." It's jammed with More Than 257 great ideas to help you grow your business FAST. Learn more and order now at [Web address here]. You Can begin using my best tips Within minutes! "

    4.

    In Each Issue, offer a TESTIMONIAL from one of your book Purchasers.
    Let your readers know That many Other people just like them ARE buying your book and LOVE it. Idea: Create a small section in your e-zine for this purpose. In Each issue, feature a short testimonial from one of your readers here.

    Example: "What 'Beauty Blastoff' Readers Are Saying: 'I can not tell you how much your book has helped me improve my Appearance. Thanks to your tips, I've lost 20 pounds, cleared up my skin, and rid of all my unwanted hair. Now my rich ex-husband Even Wants me back. You're a saint! '"- Suzy Smitten, Los Angeles, Calif..

    5.

    Offer your readers a SPECIAL DISCOUNT for a l1mited time.
    Make your readers feel special by Offering them a special discount on your book When You Can. For best response rates, make it a limited time offer to lend a sense of Urgency. I did this with my first manual When It Came out and got great results.

    Example: "For Subscribers Only: Buy my book Before midnight this Friday and Receive a 20% discount!"

    If You Can not Give your subscribers a discount, offer something else to make them feel special, Such as a bonus report or free phone Consultation With their purchase.

    6.

    Mention your book in as many places as possible in Sell your e-zine.
    Bottom line: The more you mention your book, The Higher your chances they'll buy. While your Opportunities are endless, here are a FEW ideas to start with:


    * In your masthead (This is Where You Give the reader info about your publication - Usually at the very top.)

    * In your editor's or publisher's note (This is Where You Give a personal note to your readers.)

    * In your article (If you mention A Certain That You cover point wonderfully in your book, say so!)


    To Attract even more prospects, advertise your e-zine in your everyday e-mail SIGNATURE FILE.
    You know what a signature (or "sig") file is, right? It's that little blurb with contact info That You Can Automatically insert at the end of Every e-mail you send. Obvious Beside your contact information, Give a quick plug for your book AND e-zine.

    Why? Well, if you just advertise your book, Some people will read your sig file and think, "That's cool, but i do not want to buy anything right now." BUT if you advertise your FREE e-zine, they'll Likely take advantage of your offer. THEN you've got them on your list.
    Example: Here's What I Have at the END of my sig file, After my contact information: "BOOST BUSINESS by publishing your own e-mail newsletter! Learn how now - sign up for fr * ee how-to tips at http:// www.ezinequeen.com. "

    (C) 2000-2003 Alexandria K. Brown. All rights reserved.

    Self-made multimillionaire and Inc. 500 CEO Ali Brown is Devoted to Creating Financial Freedom for women Globally Through the power of entrepreneurship. To learn how to create Wealth and live an extraordinary life now, register for her free weekly articles at http://www.AliBrown.com

    Article Source: http://EzineArticles.com/?expert=Ali_Brown

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