» » 20 Words That Kill - At Least When it Comes to Spam Filters - By: Ali Brown

  • 20 Words That Kill - At Least When it Comes to Spam Filters - By: Ali Brown

    Are you looking for Some inside information on 20 Words That Kill - At Least When It Comes to Spam Filters? Here's an up-to-date report from 20 Words That Kill - At Least When It Comes to Spam Filters WHO experts should know.

    Spam, spam, spam. It's terrible Not Only For Those of us on the Receiving End, But For Those of Us Who SEND e-mail.

    This deluge of irritating junk has Unfortunately interference with Legitimate e-zine publishers, Because we're caught in the anti-spam crossfire. If you publish Any type of e-mail publication, there's a chance That Likely your e-zine is NOT Reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter.
    If your 20 Words That Kill - At Least When It Comes to Spam Filters facts are out-of-date, how will your actions and That Affect Decisions? Make Certain you do not let important 20 Words That Kill - At Least When It Comes to Spam Filters information slip by you.

    These Software Programs search for words and phrases That are typical of spam and assign Each incoming e-mail to "score." If your e-mail has too many words and phrases of These, You receive a high score, and May you be blocked.
    TOP 20 "KILLER" WORDS / PHRASES YOU MAY BE USING


    While There Are Other Words That will cost you more "points" Than These do (eg sexual phrases), here are the most common "trigger" words and phrases That You May be using in your e-zine:


    1. amazing

    2. Cancel at Any Time

    3. check or money order

    4. click here

    5. congratulations

    6. dear friend

    7. e-mail marketing

    8. for only ($)

    9. for free

    10. great offer

    11. guarantee

    12. Increase Sales

    13. order now

    14. promise you

    15. Risk Free

    16. special promotion

    17. This Is Not Spam

    18. to be removed

    19. unsubscribe

    20. winner


    WHAT'S A PUBLISHER TO DO?
    You Have Two Choices when it comes to beating the filters. One is to Avoid These Words and phrases using Altogether. That I've found hard to do. For example, in a Recent Issue, I discussed how to use your e-zine to Increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs.

    Your second choice is to disguise These words and phrases in clever keyboard symbols Inserting Ways Within by them and / or Replacing a letter in them with a symbol. The trick is Not to make it too Cryptic - you want your readers to be Able to Understand What You're Saying. For example, in my e-zine, I use "fr * ee" for free.
    While Some spam filters pick up on this trick and penalize you for doing it by Adding Onto Your score, I've found That the Points this tactic costs you penalize you much less Than using the words and phrases themselves. It's not the perfect solution, But It's working for now.

    TEST BEFORE YOU SEND
    It's a great idea to test how YOUR e-zine stacks Up Before you send it out. The good news is you can do this for FREE.

    Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it Into the box on their site. They'll run your free report and e-mail a copy to you. Usually It Arrives Within minutes.

    The report will tell you Exactly Which words are costing you points. Usually you should only be Concerned if your score is over 5 points. If so, You Can Either delete Those Words or disguise them, as I Mentioned above.
    I test Each issue of my e-zines in Content Checker Before I publish them, and Often I'm surprised (and relief) That my score is low. That makes me a happy publisher. :)

    (C) 1999-2002 Alexandria K. Brown
    Self-made multimillionaire and Inc. 500 CEO Ali Brown is Devoted to Creating Financial Freedom for women Globally Through the power of entrepreneurship. To learn how to create Wealth and live an extraordinary life now, register for her free weekly articles at http://www.AliBrown.com

    Article Source: http://EzineArticles.com/?expert=Ali_Brown

    It never hurts to be well-informed with the latest on 20 Words That Kill - At Least When It Comes to Spam Filters. Compare What You've Learned here to future articles so That You Can stay alert to changes file in the area of 20 Words That Kill - At Least When It Comes to Spam Filters.

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