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Grammatical Mistakes DON'T Sell - By: Ali Brown
Are you looking for Some inside information on Grammatical Mistakes Do not Sell? Here's an up-to-date report from Grammatical Mistakes Do not Sell WHO experts should know.
When You receive a sales letter with typos or grammar mistakes in it, do you take it Seriously? Probably not. As soon as I see A Few eighth-grade Español blunders in Any marketing effort delivery, I Quickly decide the author's product or service is Not Deserving of my time.
That What I trust you've read so far has-been informative. The Following section should go a long way clearing up Toward Uncertainty Any That May remain.
E-mail is so quick and easy to write and send, That we do not give it the same as we would Attention to printed letter. It's VERY important to make sure Any communication you send to clients, Customers, and prospects Represents only you in the best light.
Now, if your strength isn't good grammar, no worries! I write and edit for a living, so this stuff is my bag. My point is That You should * check and double-check * all communications you send out, or you blowing your Credibility Risk.
Here are the five most common (and embarrassing) grammar mistakes I see in sales letters every day. And they're all for Words That sound alike, as you'll see.
1.
IT'S and ITS.
it's - contraction for "it is."
"It's really beautiful today Outside."
ITS - Possessive, something Belongs to "it."
"Our company credits ITS new CEO for this year's Successes."
TIP: One of my grade school teachers to Remember That Taught me an "it" can not own anything, so it does Deserve an apostrophe as the Possessive.
2.
AFFECT and EFFECT.
Affect - to Influence (always a VERB)
"Your tardiness has Affected the whole team!"
effect - to bring about or execute (VERB), result (noun)
"We'd like to effect this policy Immediately." (Verb)
"Those legwarmers definitely lend your '80s outfit an effect." (Noun)
TIP: I on the "a" in "Affect" to the "a" in "action."
3.
WHO'S and Whose.
who's - contraction for "who is"
"Jeff's the guy who's Giving us a ride."
Whose - the Possessive of "who." Something Belongs to someone.
"Whose notes are These?"
TIP: Again, you're only using the apostrophe with the * contraction * (like in "it's").
4.
YOU'RE and YOUR.
're - contraction for "you are"
'You're really Asking for a raise? "
your - the Possessive of "you." Something Belongs to someone.
"Mrs. Henley, your dog is digging in Our yard again."
TIP: And yet again, you're only using the apostrophe with the * contraction * (like in "it's").
5.
THERE, THEIR and THEY'RE.
there - use this spelling when you're talking about a place (literal or figurative).
"Sit over there." "Stop right there." "I absolutely Agree with you there."
Their - Possessive of the "they." Something Belongs to them.
"She Thinks the Joneses are so cool Because of Their new BMW."
they're - contraction for "they are"
"They're ready to quit corporate jobs and go Their withdrawal in Maine."
TIP: And eleven more folks, you're only using the apostrophe with the * contraction .* (See the pattern here?)
Okay, Got All That? :)
Now, if you can not memorize all These right away, do not worry! The idea is to realize What You Do not know well, and Have the sense to look it up when you're not sure.
In Fact, why not print this e-mail and keep it handy?
(C) 2002 Alexandria K. Brown
Self-made multimillionaire and Inc. 500 CEO Ali Brown is Devoted to Creating Financial Freedom for women Globally Through the power of entrepreneurship. To learn how to create Wealth and live an extraordinary life now, register for her free weekly articles at http://www.AliBrown.com
Article Source: http://EzineArticles.com/?expert=Ali_Brown
Knowing enough about Grammatical Mistakes Do not Sell to make solid, Informed Choice Cuts down on the fear factor. If you just Apply What You've Learned about Grammatical Mistakes Do not Sell, You Should Have Nothing to worry about.
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